Shares of fashion retailer Guess Inc. plunged over 5% in morning trading on Wednesday after the company lowered its full-year guidance, citing a "softer consumer environment." The stock is poised to hit a new 52-week low, marking its fourth consecutive day of declines.

For the second quarter, Guess reported mixed results, beating revenue expectations but missing earnings estimates by a penny per share. The company also slashed its fiscal 2025 earnings outlook to a range of $2.42 to $2.70 per share, down from its previous guidance of $2.62 to $3.00 per share and below analysts' estimates of $3.09 per share. Adjusted operating margin is now expected to be between 7.3% and 7.8%, lower than the previous year's 9.2%.

"For us, this is a year of transformation and investment -- a year when our business is further diversifying with new brands in our portfolio that have significant opportunities for growth and value creation," said CEO Carlos Alberini, acknowledging the challenges posed by the softening consumer environment.