Rumble Inc. (RUM), the video-sharing platform, saw its stock soar 7.38% during Thursday's pre-market session. The significant price movement came as the company gained marketing exposure through a partnership with Captain Morgan, the popular rum brand.
The partnership, which was announced on January 23rd, involves transforming New Orleans' iconic Bourbon Street into "Rum Street" for the upcoming Super Bowl LIX festivities. As part of the marketing campaign, Captain Morgan has planned a series of events and promotions, including a performance by Grammy-winning artist T-Pain.
While the partnership itself does not directly impact Rumble Inc.'s core business, the extensive marketing and media coverage surrounding the "Rum Street" campaign have likely contributed to increased awareness and interest in the video-sharing platform. Investors seem to be responding positively to the potential boost in brand recognition and user growth that could result from this high-profile marketing exposure.
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