Here are the biggest sell-side research calls on Wall Street on Friday:

Jefferies reiterates NVIDIA as buy

Jefferies says investors should buy the dip in shares of Nvidia.

“We continue to believe that most of the supply chain data points out of Asia are just noise and that the fears of a down quarter or air pocket are overblown.”

Bernstein reiterates Netflix as outperform

The firm says Netflix can continue to raise prices and remains the “value leader.”

“Netflix rolled out the much anticipated price hike in the U.S. The standard tier costs 40% more now than in 1Q20 (~7% CAGR) while consumption per user has remained roughly the same.”

Pivotal upgrades Roku Inc to buy from hold

Pivotal upgraded the maker of streaming devices following earnings.

“Likely benefiting from NFLX’s (BUY) huge 4Q subscriber result, ROKU reported solid 4Q net new active accounts ahead of our +3.5M forecast and 4Q financial results that were also nicely better than expected.”

Mizuho upgrades Carrier Global Corporation to buy from neutral

Mizuho says the maker of air-conditioning equipment is very well positioned throughout 2025 and into 2026.

“Upgrading CARR with sights set on ’26+. Following a sizable valuation de-rate on underlying core earnings that were largely unchanged, we are upgrading the stock to Outperform with a $78 PT.”

Morgan Stanley downgrades PG&E Corp to underweight from equal weight

Morgan Stanley says the California fires are “too much risk for investors to bear” for PG&E.

“In the wake of the Eaton Fire, California utilities are once again exposed to severe financial risk.”

Baird upgrades Airbnb, Inc. to outperform from neutral

Baird upgraded the stock following earnings on Thursday.

“Upgrading Airbnb to Outperform, following a strong finish to 2024, with Q1 likely the low-water mark for growth and margins in 2025, and significant platform expansion planned for later this year.”

Goldman Sachs upgrades Airbnb, Inc. to neutral from sell

Goldman Sachs upgraded the rental property provider following earnings on Thursday.

“As framed by management, the forward growth and margin trajectory of new investment initiatives will still need additional time to gain visibility, but we see a much lower probability (absent a change in macroeconomic environment that is less about ABNB fundamentals) of an estimate revision cycle that would cause the shares to underperform in that scenario.”

Citi upgrades Warner Music Group Corp. Group to buy from neutral

The firm says the music company has an earnings per share multiple that “is far below peers.”

“As such, we are upgrading Warner Music from Neutral to Buy and raising our target price from $34 to $42 per share, akin to 27x 2026 EPS.”

Goldman Sachs reiterates Apple as buy

Goldman Sachs says it is encouraged by several upcoming product releases and that it is standing by the stock.

“While investor sentiment on AAPL remains negative given skepticism around Apple Intelligence, competition in China and the smartphone upgrade cycle, we are encouraged by the upcoming rumored product releases…”

Wells Fargo initiates Align Technology at overweight

Wells Fargo says shares of the dental company have plenty of room to run.

“Initiate coverage of ALGN at OW; $255 price target. The market isn’t out of the woods yet, but we believe positives > negatives. With the stock trading at a 29% discount to its 3-yr avg., we think shares are poised to run when the market improves.”

Telsey upgrades Floor & Decor Holdings Inc. to outperform from market perform

Telsey says the home improvement store is a beneficiary of the housing market picking up steam.

“While we anticipate Floor & Decor’s sales may remain soft in the short term, we expect performance to improve solidly as 2025 progresses as the housing market has picked up steam.”

Morgan Stanley upgrades Upstart Holdings, Inc. to equal weight from underweight

The firm sees an improving environment for the artificial intelligence lending company.

“Upgrading UPST to EW as the environment remains favorable for it from both a funding and macro perspective, the latter of which hinges on employment stability.”

Oppenheimer reiterates Coinbase Global, Inc. as buy

Oppenheimer says the crypto company’s earnings report on Thursday was a “blowout” and that it sees it going into the S&P 500 index soon.

“COIN also has strong balance sheet with optionality in M&A/buybacks. Without the burden of payment for order flow, COIN still trades at an EV/EBITDA discount to HOOD. We would take advantage of this dislocation.”

Daiwa downgrades Advanced Micro Devices to outperform from strong buy

Daiwa downgraded the chipmaker following its recent earnings report.

“4Q24 results were good, but 1H25 guidance below expectations. Gaining GPU share is clearly more difficult than expected and holding back AMD from getting an ‘AI’ premium. With that, we lower our rating to 2/Outperform from 1/Buy and our [target price] to $130 from $170 which is 21x our new 2026E.”

Wells Fargo upgrades Roku Inc to overweight from equal weight

Wells Fargo upgraded Roku following earnings on Thursday.

“We walk away from 4Q′24 much more bullish on [forward] upside driven by inventory growth, homescreen innovation and political tailwinds in ’26/’28.”

Benchmark initiates Analog Devices at buy

Benchmark says the semiconductor company is a cash machine.

“We are initiating ADI at a Buy rating and setting a $245 price target as we believe ADI is one of the most attractive opportunities across the high-performance analog semiconductor landscape, uniquely positioned to drive sustained growth, margin expansion and compelling shareholder returns.”