Shares of Zeta Global Holdings Corp. (NYSE: ZETA), the AI-powered marketing cloud company, surged over 5% in pre-market trading on Tuesday following the release of its November Zeta Economic Index (ZEI).

The ZEI, which utilizes Zeta's AI technology and real-time consumer data, saw its Economic Index Score rise to 70.9 in November, marking the highest level since April 2021. This increase signals positive momentum for the US economy heading into the critical holiday shopping period.

Key highlights from the November ZEI report that may have boosted investor sentiment towards Zeta include:

• A 34.7% month-over-month increase in consumer interest towards relocation and real estate
• Improving job market sentiment, with unemployment applications at a 7-month low of 213,000
• Revived retail engagement, with retail sales activity up 7.2% as holiday shopping accelerates
• A boost in the travel sector aligned with record Thanksgiving travel