Niu Technologies, the leading provider of smart urban mobility solutions, saw its stock soar 6.45% in pre-market trading on Monday. This surge follows the company's announcement of launching a nationwide direct-to-consumer (D2C) sales platform for its lineup of off-road and on-road dirt bikes.

The NIU Moto Sales Platform (NMSP) redefines how customers access electric vehicles by combining the convenience of e-commerce with the expertise of a growing dealer network. Customers across the United States can now shop, finance, and finalize their purchases entirely online, with the dirt bikes shipped directly to them or to a nearby dealer for final assembly and delivery.

This innovative platform not only strengthens Niu Technologies' existing network of over 100 dealers nationwide but also empowers dealers to expand their customer base by integrating directly into their retail sales platforms. With the NMSP, Niu Technologies continues to pave the way for the future of electric mobility, blending convenience, accessibility, and innovation to meet the needs of modern riders.