VIZIO, Kerv Collaborate to Expand Interactive Connected TV Advertising
VIZIO (VZIO) and Kerv, a video analysis, performance and monetization company, signed a collaboration to expand VIZIO's interactive connected TV advertising, Kerv said Tuesday.
Financial details of the partnership weren't disclosed.
The collaboration intends to help brands reduce the path to buy while building brand awareness, intent and loyalty on connected TV, Kerv added.
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