Release Date: August 01, 2024
For the complete transcript of the earnings call, please refer to the full earnings call transcript.
Q: Could you give us an update on your pricing strategy over the next year? A: William Cobb, CEO, explained that for renewals, there will be a consistent price increase, though not as high as in previous years. For new BTC1, they will maintain competitive pricing and use targeted, time-bound discounts to grow new members. The strategy reflects the elasticity of new users compared to the inelastic nature of renewal users.
Q: You lowered your full-year outlook for direct growth to a decline of 15%. What drove that decision? A: Jessica Ross, CFO, noted that consumers are stressed and spending less, impacting the real estate market, which hasn't rebounded as expected. The macroeconomic environment and specific challenges in the home warranty category necessitated the adjustment.
Q: Can you dive into the Moen partnership and its strategic importance? A: William Cobb, CEO, highlighted that while specific numbers aren't shared, the partnership with Moen is off to a strong start and aligns well with their strategy. It exemplifies the type of strategic partnerships they aim to pursue, leveraging their contractor network and expanding their on-demand business.
Q: Have you seen any differences in the types of customers coming into the sales funnel since the American Home Shield brand relaunch? A: William Cobb, CEO, stated that the relaunch has attracted a broad base of customers, not limited to older or lower-income demographics. The new branding, advertising, and website have positively impacted consumer engagement.
Q: What are your expectations for marketing spend given the macro headwinds? A: William Cobb, CEO, expressed a desire to increase marketing spend to capitalize on brand momentum. They plan to make prudent investments to drive demand and retention, believing there are still significant growth opportunities despite the challenging environment.
For the complete transcript of the earnings call, please refer to the full earnings call transcript.
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