Nike Turned Out to Be the Loser in Sneaker Game -- Market Talk

Dow Jones
2024-10-25

1752 ET - Quarterly results from Skechers and Hoka-maker Deckers Outdoor serve as additional proof of Nike's brand strategy failure. The companies had sales growth of 16% and 20%, respectively, with Hoka seeing a 35% sales gain. European competitor Adidas last week reported a 10% sales gain, and raised its outlook for the year. The three companies cited brand momentum. Nike withdrew its outlook for the year earlier this month to give newly appointed CEO Elliott Hill more time to evaluate how to restore the appeal of the Nike brand. (sabela.ojea@wsj.com; @sabelaojeaguix)

(END) Dow Jones Newswires

October 24, 2024 17:52 ET (21:52 GMT)

Copyright (c) 2024 Dow Jones & Company, Inc.

免责声明:投资有风险,本文并非投资建议,以上内容不应被视为任何金融产品的购买或出售要约、建议或邀请,作者或其他用户的任何相关讨论、评论或帖子也不应被视为此类内容。本文仅供一般参考,不考虑您的个人投资目标、财务状况或需求。TTM对信息的准确性和完整性不承担任何责任或保证,投资者应自行研究并在投资前寻求专业建议。

热议股票

  1. 1
     
     
     
     
  2. 2
     
     
     
     
  3. 3
     
     
     
     
  4. 4
     
     
     
     
  5. 5
     
     
     
     
  6. 6
     
     
     
     
  7. 7
     
     
     
     
  8. 8
     
     
     
     
  9. 9
     
     
     
     
  10. 10