Release Date: November 12, 2024
For the complete transcript of the earnings call, please refer to the full earnings call transcript.
Q: The Freedom Alert Mini seems to be gaining traction in the third quarter. Can you provide more details on what you're seeing and whether there were increased promotional activities for the product? A: We have engaged in additional marketing activities, but nothing extraordinary. The product's superior features compared to competitors have been a key selling point. We launched it in the second quarter, and the traction is due to our efforts in promoting its enhanced services. We've been actively communicating these features to partners and customers.
Q: How are you positioning the Freedom Alert Mini to continue its traction, especially when meeting with partners? A: We focus on communicating the product's unique features and competitive pricing. Our sales force engages directly with government divisions and veterans' organizations, enhancing marketing materials and participating in conventions. This direct engagement has been effective in building interest and demand.
Q: Can you provide insights into the direct-to-consumer and online sales, particularly through the Amazon store? A: While it's early to fully assess, we are actively participating in Amazon's programs to ensure brand authenticity and efficient delivery. Amazon is a challenging platform, but it offers significant reach. We're working through these challenges to improve our presence and sales.
Q: With your growing patent portfolio, how do you view the potential for licensing technology to third parties? A: We aim to be more than a hardware company, focusing on software margins. Our strategic IP portfolio is designed to attract licensing opportunities. We are excited about our upcoming ecosystem product launch, which will leverage our AI and machine learning capabilities.
Q: Regarding Aster, a new demographic target, are you receiving any meaningful feedback since its launch? A: It's still early, but we are actively gathering feedback and making product adjustments. Our hardware and software integration allows for quicker adaptation based on customer input. We plan to enhance marketing efforts for Aster in the coming quarter.
For the complete transcript of the earnings call, please refer to the full earnings call transcript.
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