麦当劳将斥资1亿美元应对大肠杆菌疫情助力销售并扶持加盟商

港股那点事

2024-11-16

格隆汇11月16日｜在大肠杆菌事件后，麦当劳公司（McDonald’s Corp.）将斥资1亿美元重振销售并支持加盟商。一份致员工和加盟商的备忘录显示，麦当劳表示，配有洋葱片的巨无霸汉堡现已在全国菜单上恢复供应，公司正投资3500万美元用于市场营销和广告。此外，麦当劳还透露，公司正花费6500万美元用于支持加盟商的项目，如租金和特许权使用费的延期支付。

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