Hims & Hers Health (HIMS) shares were up more than 8% in recent premarket trading Friday, paring some losses following a 24% slump on Thursday, when Amazon (AMZN) announced new telehealth offerings that would directly compete with the startup.

Amazon said Thursday it would offer treatments for over 30 common conditions through its One Medical telehealth service, where Amazon Prime members would be eligible for free shipping.

Hims & Hers is one of the first companies to directly ship hair and skin treatments to telehealth patients. Amazon's new offerings include anti-aging skin care that starts at $10 per month, as well as hair growth for men from $16 per month.

Price: 22.47, Change: +1.71, Percent Change: +8.24