NAPA, California, November 13, 2024--(BUSINESS WIRE)--19 Crimes, the brand known for disrupting the wine world with its bold collaborations and rebellious spirit, is teaming up with Entertainment Icon, Snoop Dogg once again to launch the next evolution in the Cali Wines lineup. Cali Smooth is a uniquely stylized red blend featuring bold and flavorful notes of dark fruit, toasted oak, and vanilla, followed by a silky-smooth finish. Straightforward and approachable, Cali Smooth invites everyone to enjoy wine without pretension.

Following the success of Cali Red, the #1 Wine Innovation of 2020, 19 Crimes continues to innovate with Cali Smooth, an all-new flavor experience where wine style meets attitude. Cali Smooth is the first of several new stylized wines yet to be released.

"19 Crimes is committed to challenging traditional wine culture," said Kris Ann Brady, Vice President of Marketing for BOLD Brands at Treasury Americas. "Today’s consumers are seeking fresh new flavors, and Cali Smooth delivers exactly that. With Snoop’s signature style, this wine offers a bold, smooth experience that’s a must-try for those eager to explore something new."

Snoop Dogg, known for his iconic collaborations with 19 Crimes, put his signature spin on the release: "Cali Smooth isn't just a wine—it’s a vibe. It’s that wine that makes you want to kick back and relax. Here’s a toast to living easy."

19 Crimes Cali Smooth is available now at retailers nationwide. To learn more about Cali Smooth, visit 19Crimes.com or explore the brand on Instagram @19Crimes.

ABOUT 19 CRIMES

19 Crimes turned convicts to colonists. In 18th-century Britain, criminals guilty of at least one of the 19 Crimes, were sentenced to live in Australia, rather than death. For the rough-hewn prisoners who made it to shore, a new world awaited. As pioneers in a frontier penal colony 19 Crimes wines celebrate the rebellious spirit of the more than 160,000 exiled men and women that forged a new culture and national spirit in Australia. Today, 19 Crimes continues to celebrate that spirit by partnering with modern day culture creators and innovators. In 2020, 19 Crimes collaborated with entertainment icon, Snoop Dogg to launch Cali Red, the #1 selling single wine in IRI’s New Product Pacesetter history. His next release, Snoop Cali Rose was named the #1 Wine Innovation of 2021 and later, Snoop Cali Gold was awarded #1 Sparkling Wine Innovation of 2022.

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Contacts

MEDIA CONTACTS
Ellie Farrell, Public Relations Manager, 19 Crimes T: (805) 280-2990 E: ellie.farrell@tweglobal.com