0347 GMT - Tencent may need a fully developed e-commerce ecosystem to unleash its advertising potential, Nomura analysts Jialong Shi and Rachel Guo say in a research note. Tencent's video accounts ads surged over 60% on year in 3Q, likely accounting for 17% of the company's total market services revenue, they say. Tencent has also relaunched Mini Shops for merchants to build their WeChat-based stores, through which the merchandise can be shared to and accessed by WeChat users across most app properties including video accounts. However, "it remains to be seen whether the WeChat team can implement it well" given Tencent's relatively poor track record with the e-commerce business, the analysts say. Nomura maintains its buy rating on Tencent and keeps its target at HK$500.00. Shares last at HK$410.20. (sherry.qin@wsj.com)
(END) Dow Jones Newswires
November 13, 2024 22:47 ET (03:47 GMT)
Copyright (c) 2024 Dow Jones & Company, Inc.
免责声明：投资有风险，本文并非投资建议，以上内容不应被视为任何金融产品的购买或出售要约、建议或邀请，作者或其他用户的任何相关讨论、评论或帖子也不应被视为此类内容。本文仅供一般参考，不考虑您的个人投资目标、财务状况或需求。TTM对信息的准确性和完整性不承担任何责任或保证，投资者应自行研究并在投资前寻求专业建议。