Comscore Receives US Patent for Personified Viewership Data

MT Newswires Live

2024/11/20

Comscore (SCOR) said Wednesday it has received a patent in the US for using predictive models based on household-level big data to measure person-level viewership of linear or connected TV.

The company said this capability is already available on the company's cross-platform campaign measurement tool, and other reporting and optimization tools.

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