Innovation Beverage Group (IBG) plans to expand sales of its Bittertales and Australian Bitters brands in the US as part of a services agreement with Blue Ridge Spirits & Wine Marketing.
The deal is part of a "city-by-city market expansion" in the US, Sydney-based Innovation Beverage Group said Tuesday in a statement. "Our strategic alliance with Blue Ridge supplements our broader evolving sales, marketing, and distribution channels."
Financial details weren't disclosed.
Blue Ridge is based in Atlanta.
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