Zeta Global (ZETA) on Wednesday issued a second rebuttal to address allegations from a short-seller report published on Nov. 13.
The company denied the report's allegations, calling them misleading and false claims intended to drive down its stock value.
"The self-serving 'report' was filled with highly misleading and objectively false claims about Zeta and was written with a clear agenda," Co-Founder, Chairman, and Chief Executive David Steinberg said, adding that the company's data management, privacy practices, and financial reporting comply with all applicable laws.
Steinberg underscored his confidence by confirming a newly approved $100 million stock buyback program and announcing insider stock purchases by its management and board members, adding that Zeta is taking advantage of the current stock price dip to fast-track its buyback program.
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