McDonald's (NYSE:MCD) formally announced on Friday that the fast-food giant is launching a McValue platform for restaurants in the U.S. in 2025.

McValue will include the current $5 Meal Deal, exclusive in-app offers, and local food and drink deals – plus, a brand new Buy One, Add One for $1 offer on popular items for breakfast, lunch and dinner.

The new Buy One, Add One offer for $1 will see customers be able to customize their own deals, mixing and matching their favorite items. After buying one full-priced menu item from the McValue menu, the items that can be added for a $1 include the Sausage McMuffin, sausage biscuit, sausage burrito, hash browns, 6-piece Chicken McNuggets, double cheeseburger, McChicken, and small fries

McDonald's (NYSE:MCD) also plans to continue to offer local deals and in-App offers outside the McValue platform.

The McValue platform will start on January 7.

"When it comes to value, we know there's no one-size-fits-all. We've worked closely with our franchisees to create a new platform that will let our customers define value on their own terms," stated Joe Erlinger, President of McDonald's USA.

The new focus on value from the Chicago-based company could add incremental pressure for a long list of restaurant chains, including Wendy's (WEN), Habit Burger (YUM), Jack in the Box (JACK), Burger King (QSR), Five Guys, In-n-Out Burger, Rally's, Fuddruckers, Wayback Burgers, and Shake Shack (SHAK), Hardee's, Carl's Jr., and Sonic.