Upbound to Use Google Cloud's Vertex AI to Boost Customer Services

MT Newswires Live

2024/11/21

Upbound Group (UPBD) said Thursday it will use the Vertex AI platform of Alphabet's (GOOG, GOOGL) Google Cloud to enhance services to its customers.

Financial terms weren't disclosed.

Under the partnership, Upbound said it will use AI to improve its website, customize services using predictive modeling, and expand product offerings for Acima Leasing and Rent-A-Center lines of business.

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