1225 ET - Roku will be a key enabler of the streaming ecosystem, positioning the company to capture ad spend migrating away from traditional TV, UBS analysts say in a research note. Its continued viewership growth, efforts to better monetize its home screen and preexisting relationships with other streaming platforms stand to benefit the company in the new year, analysts say. Competitive threats, though, could be a roadblock. Both deep-pocketed tech platforms, such as Amazon and Alphabet, and original equipment manufacturers, including Samsung and LG, view controlling the operating system as a major strategic initiative, they add. UBS initiates Roku at a neutral rating with a $73 price target. (connor.hart@wsj.com)
(END) Dow Jones Newswires
November 22, 2024 12:25 ET (17:25 GMT)
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