Sportradar Rolls Out Gen AI Audio Advertising for Sportsbook, Casino Operators

MT Newswires Live

2024/11/26

Sportradar Group (SRAD) said Monday it launched a new generative artificial intelligence audio feature within its ad:s multi-channel marketing service.

The tool uses Sportradar's live data gen AI offering to automate the creation of personalized, real-time audio adverts for sportsbook and casino operators, the company said.

Sportradar shares were up 1.4% in recent trading.

Price: 17.98, Change: +0.25, Percent Change: +1.41

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