Bath & Body Works's Sees Growth Among Biggest Spenders, Loyalty-Program Users -- Market Talk

Dow Jones
2024-11-26
 

1304 ET - Bath & Body Works' biggest spenders haven't slowed down yet. The retailer of fragrances and other home goods says the group of spenders, dubbed fragrance fashionistas and who purchase up to 30 fragrances a year, have grown every quarter this year. On a similar note, its loyalty program saw 38 million active members in 3Q. This was a 4% increase compared to the prior year, according to CEO Gina Boswell. (denny.jacob@wsj.com; @pennedbyden)

 

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November 25, 2024 13:04 ET (18:04 GMT)

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