Black Friday isn't just about shopping for stuff. Savvy investors who are on the hunt for a bargain may also find some undervalued stocks.
But if your strategy involves betting on the companies expected to see an uptick in sales from holiday shopping, the pickings might be slim this year.
Forecasts for fourth-quarter sales growth are looking a bit grim, according to Morningstar's chief US market strategist, David Sekera. Brick-and-mortar sales are expected to rise by 2.4% compared to last year's 5.1%. Online shoppers are likely to spend a bit more, with sales forecasted at 6.9%, but even that's still below last year's 10%.
Big retailers like Walmart or Target aren't positioned to be good bargains, according to Sekera. This means investors must dig a bit deeper to find hidden value in other brands.
Below are the stocks that Sekera lists as his top picks for holiday bets. Four of the names are trading at discounts well below their fair market value, which is based on the firm's projection of a company's future cash flows and the predictability of those flows, according to Morningstar.
免责声明：投资有风险，本文并非投资建议，以上内容不应被视为任何金融产品的购买或出售要约、建议或邀请，作者或其他用户的任何相关讨论、评论或帖子也不应被视为此类内容。本文仅供一般参考，不考虑您的个人投资目标、财务状况或需求。TTM对信息的准确性和完整性不承担任何责任或保证，投资者应自行研究并在投资前寻求专业建议。