Victoria’s Secret Lifts Guidance With Positive Start to Holidays

Bloomberg
2024-12-06

Victoria’s Secret & Co. raised its outlook after reporting third-quarter sales that topped Wall Street expectations, saying shoppers had an early positive response to its holiday merchandise.

Revenue will rise as much as 2% this year, the largest US lingerie retailer said. That’s up from a previous outlook calling for a drop of 1%. Meanwhile, annual adjusted operating income will be as much as $345 million, a 15% bump from what the company said earlier this year.

The earnings report marked the first under Hillary Super, who the company named chief executive officer in August to lead the chain’s turnaround. Investors have high expectations for her, with the stock surging since the retailer poached her away from Rihanna’s lingerie brand.

Super has a lot of work to do. Victoria’s Secret has been struggling for years, dogged by waning demand and increased competition from upstart lingerie brands. There were also allegations of workplace misconduct.

The chain surpassed expectations last quarter with good inventory management and cost controls, Super said in a statement. Revenue in the three months through Nov. 2. rose to $1.35 billion, topping the average analyst estimate of $1.3 billion.

Shares of Victoria’s Secret were little changed in post market trading in New York. The stock had gained 62% this year as of Thursday’s close, compared to a 27% rise in the S&P 500 Index.

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