BuzzFeed Sells Brand Behind 'Hot Ones' Talk Show for $82.5M

Dow Jones

2024-12-12

By Denny Jacob

BuzzFeed said its subsidiary reached an agreement with Feast Opco to sell certain assets related to the "First We Feast" brand for $82.5 million.

The digital-media company's "First We Feast" brand produces media content and merchandise focused on food. The brand is best known for its popular YouTube talk show "Hot Ones," in which celebrities answer a series of questions while consuming increasingly spicy wings.

BuzzFeed said it is required to utilize 95% of the proceeds from the sale, or about $75.6 million after certain expenses, to redeem certain convertible senior notes due in 2026, according to a securities filing.

Write to Denny Jacob at denny.jacob@wsj.com

(END) Dow Jones Newswires

December 12, 2024 09:52 ET (14:52 GMT)

Copyright (c) 2024 Dow Jones & Company, Inc.

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