Chow Tai Fook Jewellery (HKG:1929) will introduce collections made from 100% recycled gold in 2025, according to a Thursday press release.
The new initiative is part of a broader plan to achieve net-zero emissions by 2049, according to the jeweler.
Other plans under the sustainability blueprint include reaching 100% traceability of its T MARK diamonds to their country of origin by 2029, and transitioning to low-impact operations by 2030.
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