On Monday, La Rosa Holdings Corp (NASDAQ: LRHC) announced it will offer Bitcoin BTC/USD and other cryptocurrencies as a payment option for its network of agents.

This initiative allows agents to receive certain payments in digital assets, marking a progressive step toward integrating blockchain technology into real estate transactions.

The plan addresses the growing demand for alternative payment methods among agents and clients.

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CTO Alex Santos noted that cryptocurrency payments are a natural evolution in the company’s commitment to innovation and broker empowerment. S

antos flagged how blockchain technology offers the potential to streamline transactions while delivering unmatched flexibility in how agents and clients engage in the real estate market.

CEO Joe La Rosa expects the step to enable agents to receive their commissions in cryptocurrency. Rosa noted cryptocurrency payments offer faster, more secure transactions with lower fees while providing the potential for income growth through the value appreciation of digital assets.

Additionally, this initiative could create a new revenue stream for La Rosa, with the company implementing a 2% fee for agents who receive cryptocurrency payments.

Price Action: LRHC stock closed higher by 18.7% at $0.8072 on Friday.

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