Jan 7 (Reuters) - Adobe Inc :
* ADOBE ANALYTICS: 2024 HOLIDAY SHOPPING SEASON DROVE RECORD $241.4 BILLION ONLINE, RISING 8.7% YOY
* ADOBE ANALYTICS: MOBILES DROVE 54.5% OF ONLINE PURCHASES IN HOLIDAY SEASON, 79.1% OF BUY NOW PAY LATER TRANSACTIONS MADE THROUGH IT
* ADOBE ANALYTICS: THIS HOLIDAY SEASON, TRAFFIC TO RETAIL SITES FROM GENERATIVE AI-POWERED CHAT BOTS UP BY 1300% VERSUS YEAR PRIOR
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