By Angela Palumbo

The CES trade show is back, and it's a great way for tech companies to kick off the new year by showing consumers and investors what's coming in the months ahead.

Over the next five days, tech companies big and small will unveil new products and talk about the state of the sector at the show in Las Vegas, hosted every year by the Consumer Technology Association.

CES, billed by the association as the biggest tech event in the world, officially kicks off on Tuesday, but still has a full slate of activities on Monday.

Two of the tech industry's most recognized companies -- Samsung and Sony Group -- are scheduled to make announcements on Monday. In the evening, Nvidia CEO Jensen Huang will give the show's keynote address.

Some notable CES tech of the past includes Blu-ray discs, the original Xbox gaming Console by Microsoft, and 3-D televisions.

Truist Securities analyst William Stein expects CES meetings to "reflect some big themes of 2025."

In a research note on Sunday, Stein listed off a few of those themes: consumer devices showing off generative artificial intelligence features, updates on personal computers with AI capabilities and the potential for companies to express uncertainty because of geopolitical tensions.

For Nvidia specifically, investors are hoping to get updates on the coming Blackwell chips and next-generation "Rubin" graphics-processing units.

For BofA Securities analyst Vivek Arya, CES is a positive catalyst for the stock -- reasserting the company's dominance in AI and showing more growth opportunities for the company. Arya, who gave his assessment in a note on Monday, rates Nvidia as a Buy with a $190 price target.

If history repeats itself, the event could be a positive catalyst for tech across the board.

Since 2015, the tech-heavy Nasdaq 100 has risen an average 0f 1.4% the week after the end of the CES event, According to Dow Jones Market Data. In that same time frame, Nvidia has gained an average of 2.9%, Microsoft an average of 1.7%, and Amazon.com an average of 1.6%.

Wall Street and customers alike will be tuned in to see if the coming announcements are worth getting excited about this year.

Write to Angela Palumbo at angela.palumbo@dowjones.com

This content was created by Barron's, which is operated by Dow Jones & Co. Barron's is published independently from Dow Jones Newswires and The Wall Street Journal.

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January 06, 2025 12:32 ET (17:32 GMT)

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