Bragg Gaming Group BRAG has taken its longstanding collaboration with Caesars Entertainment, Inc. CZR to new heights, announcing a comprehensive content and technology partnership for the U.S. and Canadian markets. The deal marks a significant step forward as Bragg Gaming transitions from being merely a content supplier to a core technology partner for Caesars.
This expanded alliance is set to accelerate Bragg Gaming's growth in North America, with expectations of double-digit increases in both revenue and profitability in 2025. The agreement will also boost Bragg Gaming’s exclusive content revenue, fostering a balanced and margin-enhancing product mix. Bragg Gaming's advanced Remote Gaming Server will be licensed to Caesars, while additional platforms like Bragg HUB and Fuze will enhance the player experience with features such as AI-driven game recommendations and engaging bonuses.
In the first phase of this partnership, Bragg Gaming will collaborate with Caesars’ newly formed in-house game studio to develop exclusive online casino games for Caesars' digital platforms, including Caesars Palace Online Casino, Horseshoe Online Casino, and Caesars Sportsbook & Casino. This collaboration will also enable Caesars to leverage Bragg Gaming's technology to launch and manage its proprietary game titles, elevating its competitive edge.
The companies have already experienced success in their collaboration, with Bragg Gaming having previously developed exclusive games like Lady Luck Casino Egyptian Magic and Boardwalk Slots Bankers & Cash for Caesars. With this enhanced partnership, Bragg Gaming and Caesars aim to redefine the iGaming landscape and further solidify their strategic relationship.
Shares of the company have gained 5.6% in the past month against the Zacks Gaming industry’s 5.6% decline. Given the robust progress in new and existing markets regarding online gaming, Bragg Gaming remains bullish on the opportunities ahead as the trend of iGaming regulation continues globally. The company is diligently focusing on transforming itself into a content-focused iGaming solutions provider across expanding North American and European markets.
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BRAG currently has a Zacks Rank #3 (Hold).
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Caesars Entertainment, Inc. (CZR) : Free Stock Analysis Report
Norwegian Cruise Line Holdings Ltd. (NCLH) : Free Stock Analysis Report
Lindblad Expeditions (LIND) : Free Stock Analysis Report
Bragg Gaming Group Inc. (BRAG) : Free Stock Analysis Report
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