KB Home's Incentives for Buyers Were Steady in 4Q -- Market Talk

Dow Jones

2025/01/15

1240 ET - KB Home's use of incentives remained consistent throughout 4Q. The homebuilder says about 60% of its net orders in the quarter had some form of mortgage concession with a rate lock or a buydown as buyers dealt with volatile mortgage rates. COO Robert McGibney on an earnings call says the percentage was consistent with levels relative to the past four quarters despite rising rates. "Although our goal is to wind down the use of these incentives as a selling tool, we will use them as needed to support our sales," he adds. Shares rise 2.8% to $65.84 as revenue surged year-over-year. (denny.jacob@wsj.com; @pennedbyden)

(END) Dow Jones Newswires

January 14, 2025 12:40 ET (17:40 GMT)

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(denny.jacob@wsj.com; @pennedbyden) \n</p>\n<pre>\n \n</pre>\n<p>\n  (END) Dow Jones Newswires\n</p>\n<p>\n  January 14, 2025 12:40 ET (17:40 GMT)\n</p>\n<p>\n  Copyright (c) 2025 Dow Jones &amp; Company, Inc.\n</p>\n</font>","source":null,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>KB Home's Incentives for Buyers Were Steady in 4Q -- Market Talk</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nKB Home's Incentives for Buyers Were Steady in 4Q -- Market Talk\n</h2>\n\n<h4 class=\"meta\">\n\n\n<div class=\"head\" \">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">Dow Jones </p>\n<p class=\"h-time\">2025-01-15 01:40</p>\n</div>\n\n</div>\n\n\n</h4>\n\n</header>\n<article>\n<font class=\"NormalMinus1\" face=\"Arial\">\n<p>\n     1240 ET - <a href=\"https://laohu8.com/S/KBH\">KB Home</a>'s use of incentives remained consistent throughout 4Q. The homebuilder says about 60% of its net orders in the quarter had some form of mortgage concession with a rate lock or a buydown as buyers dealt with volatile mortgage rates. COO Robert McGibney on an earnings call says the percentage was consistent with levels relative to the past four quarters despite rising rates. \"Although our goal is to wind down the use of these incentives as a selling tool, we will use them as needed to support our sales,\" he adds. Shares rise 2.8% to $65.84 as revenue surged year-over-year. 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","collect":0,"end_time":0,"defaultTopTitle":"","property":[],"viewcount":null,"language":"en","relate_stocks":{"KBH":"KB Home","BK4207":"综合性银行","CFA.SI":"NikkoAM-STC Asia REIT","KB":"韩国国民银行","BK4088":"住宅建筑","BK4588":"碎股","BK4585":"ETF&股票定投概念"},"translate_title":"KB Home第四季度对买家的激励措施稳定——市场讨论","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"CFA.SI":1,"KB":1,"KBH":1},"content_text":"1240 ET - KB Home's use of incentives remained consistent throughout 4Q. The homebuilder says about 60% of its net orders in the quarter had some form of mortgage concession with a rate lock or a buydown as buyers dealt with volatile mortgage rates. COO Robert McGibney on an earnings call says the percentage was consistent with levels relative to the past four quarters despite rising rates. \"Although our goal is to wind down the use of these incentives as a selling tool, we will use them as needed to support our sales,\" he adds. 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