JS环球生活盘中一度涨超13% 小家电有望受益微信送礼

新浪港股

01-15

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　　JS环球生活（01691）盘中最高涨超13%，该股早盘两笔大手成交，涉资1.57亿港元。截至发稿，股价上涨7.04%，现报1.52港元，成交额3.16亿港元。

　　国泰君安近期指出，小家电作为以旧换新并未充分受益的内需消费类板块，机构配置比例偏低，但整体行业竞争趋缓。目前多个品牌均已开通微信小店，具有送礼属性小家电品类最为受益。太平洋证券也认为，微信“送礼物”功能紧密结合微信的社交属性，庞大的用户群体带来天然需求，功能选择在节日较为集中的年末发布亦享受自然流量加持。看好九阳等率先布局自营微信小店的小家电品牌。

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