Synchrony Financial (SYF) said Wednesday it was selected by KnitWell Group to create private-label and Mastercard (MA) dual-branded credit cards for Knitwell's customers.

Financial terms were not provided.

The company said the dual-branded Mastercard will offer rewards for purchases across all retailers that accept Mastercard, while the private-label cards will focus on purchases within KnitWell's Chico's, WHBM, and Soma brands.

The cards, supported by Synchrony's analytics and financing services, are expected to be launched in September, Synchrony added.