Chili's Saw Triple Dipper Sales Double After Social Media Buzz -- Market Talk

Dow Jones

2025/01/30

1245 ET - Brinker International's Chili's Grill & Bar chain launched a social media campaign around its Triple Dippers appetizer last April that seems to be paying off. "We basically doubled that business," CEO Kevin Hochman says on a call with analysts. The company's marketing team partnered with social media personalities to advertise the Triple Dipper, an assembly of three appetizers and dipping sauces, and the results have been "exceptional," Hochman says. Triple Dippers made up about 14% of total sales at Chili's for 2Q. The campaign brought in younger guests, drove up average check size and prompted more diners to return, the CEO says. (dean.seal@wsj.com)

(END) Dow Jones Newswires

January 29, 2025 12:45 ET (17:45 GMT)

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The company's marketing team partnered with social media personalities to advertise the Triple Dipper, an assembly of three appetizers and dipping sauces, and the results have been \"exceptional,\" Hochman says. Triple Dippers made up about 14% of total sales at Chili's for 2Q. The campaign brought in younger guests, drove up average check size and prompted more diners to return, the CEO says. 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(dean.seal@wsj.com) \n</p>\n<pre>\n \n</pre>\n<p>\n  (END) Dow Jones Newswires\n</p>\n<p>\n  January 29, 2025 12:45 ET (17:45 GMT)\n</p>\n<p>\n  Copyright (c) 2025 Dow Jones &amp; Company, Inc.\n</p>\n</font>\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"EAT","symbol_name":"布林克国际","start_time":0,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","article_id":"2507565986","we_media_id":"106","thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2507565986","pubTimestamp":1738172700,"columns":[],"sourceInfo":null,"weMediaInfo":{"media_name":"Dow Jones","introduction":"Dow Jones publishes the world’s most trusted business news and financial information in a variety of media.","home_visible":0,"id":"106","head_image":"https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99"},"summary":"1245 ET - Brinker International's Chili's Grill & Bar chain launched a social media campaign around its Triple Dippers appetizer last April that seems to be paying off. \"We basically doubled that business,\" CEO Kevin Hochman says on a call with analysts. The company's marketing team partnered with social media personalities to advertise the Triple Dipper, an assembly of three appetizers and dipping sauces, and the results have been \"exceptional,\" Hochman says. Triple Dippers made up about 14% of total sales at Chili's for 2Q. The campaign brought in younger guests, drove up average check size and prompted more diners to return, the CEO says. ","collect":0,"end_time":0,"defaultTopTitle":"","property":["earning"],"viewcount":null,"language":"en","relate_stocks":{"EAT":"布林克国际"},"translate_title":"社交媒体热议后，Chili's的Triple Dipper销量翻了一番——市场讨论","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"EAT":0.9},"content_text":"1245 ET - Brinker International's Chili's Grill & Bar chain launched a social media campaign around its Triple Dippers appetizer last April that seems to be paying off. \"We basically doubled that business,\" CEO Kevin Hochman says on a call with analysts. 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