1227 ET - Brinker International executives say a strong advertising campaign brought throngs of customers back to its Chili's Grill & Bar chain in fiscal 2Q. Traffic was up about 20%, sweeping past analyst expectations, thanks to Brinker's marketing team "bringing guests in and putting Chili's back in culture again," CEO Kevin Hochman says on a call with analysts. The marketing team made traffic its "obsession metric" for the quarter, the CEO says. The gains came despite overall spending on advertising being flat year-over-year, with higher spending set to come in the back half of the fiscal year, CFO Mika Ware says on the same call. "Our marketing team continues to do an excellent job bringing Chilli's back into the cultural conversation and making the brand relevant again," the CFO says. (dean.seal@wsj.com)
(END) Dow Jones Newswires
January 29, 2025 12:27 ET (17:27 GMT)
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