By Connor Hart
Electronic Arts inked a deal to buy TRACAB Technologies, whose real-time sports data is expected to help advance how the videogame developer creates life-like animations and simulates real-world actions.
The Redwood City, Calif., company on Monday said TRACAB's technology can record nearly everything happening on a field or pitch, generating 600 million data points per game including live-skeleton data, center of mass tracking and ball tracking. These capabilities will help unlock what the company called a new level of realism in its animation, it said.
TRACAB's data is also expected to help EA advance its player statistics, behaviors and team artificial-intelligence.
Terms of the deal, which is expected to close in the first quarter of EA's fiscal 2026, weren't disclosed.
Outside of its sport-centric videogames, EA said the technology is expected to lead to new developments in the EA Sports App, allowing fans to create and share reimagined highlights, predictive simulations and alternative broadcasts.
Write to Connor Hart at connor.hart@wsj.com
(END) Dow Jones Newswires
February 03, 2025 14:13 ET (19:13 GMT)
Copyright (c) 2025 Dow Jones & Company, Inc.
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