• Fresh data from Global Blue reveals that the worldwide growth in Tax Free Shopping is positive across Continental Europe and Asia Pacific: Issued Sales in Store like-for-like year-on-year performance reached +29%¹ in January 2025.

SIGNY, Switzerland, February 07, 2025--(BUSINESS WIRE)--A Sustained Performance in Continental Europe for International Shopping

In Continental Europe, the issued Sales in Store increased by +19%¹ in January 2025 vs. last year, closely in line with December growth (+20%¹). This growth was led by a +24%¹ increase in the number of shoppers and was slightly impacted by a softening of -4%¹ in the average spend per shopper.

When examining origin markets, US Tax Free Spend led the way at +34%¹ vs. last year, followed by European Non-Eu shoppers at +31%¹, GCC shoppers at +30%¹, and Mainland Chinese shopper Tax Free Spend at +1%¹.

Regarding destination markets, January showed a solid performance in Spain at +28%¹, Italy at +22%¹ and France at +15%¹.

An Accelerated Tax Free Spend Performance in Asia Pacific

In Asia Pacific, the issued Sales in Store growth reached +46%¹ in January 2025, an acceleration in comparison to December 2024 (+29%¹), led by a +36%¹ increase in the number of shoppers and +7%¹ rise in the average spend per shopper.

When examining origin markets, the positive momentum in issued Sales in Store growth continued across most nationalities. Mainland Chinese shopper Tax Free Spend led with a +87%¹ increase, driven by a +113%¹ rise in the number of shoppers. Hong Kong and Taiwan shopper Tax Free Spend experienced a rise of +22%¹ vs. last year while North East Asia shopper Tax Free Spend softened by -2%¹ vs. last year.

Regarding destination markets, January showed a strong performance across destinations, with South Korea at +72%¹, Japan at +56%¹, and Singapore at +8%¹.

Worldwide Year-on-Year Growth Rate (2025 vs. 2024)

Worldwide Recovery Rate (versus 2019)

APPENDIX

GLOSSARY

- European Non-EU countries include: Shoppers who can reach destination by land transportation or less than a two hour flight. Ex: Swiss, British, Ukraine etc.
- Gulf Cooperation Council countries include: Kuwait, Qatar, Saudi Arabia, United Arab Emirates, Bahrain, Oman
- North East Asia countries includes: Japan, South Korea
- South East Asia countries includes: Indonesia, Thailand, Cambodia, Philippines, Vietnam, Malaysia, Singapore

ABOUT GLOBAL BLUE

Global Blue is the business partner for the shopping journey, providing technology and services to enhance the experience and drive performance.

With over 40 years of expertise, today we connect thousands of retailers, acquirers, and hotels with nearly 80 million consumers across 53 countries, in three industries: Tax Free Shopping, Payments and Post-Purchase solutions.

With over 2,000 employees, Global Blue generated €28bn Sales in Store and €422M revenue in FY 2023/24. Global Blue is listed on the New York Stock Exchange.

For more information, please visit www.globalblue.com

Global Blue Monthly Intelligence Briefing, January 2025, Source: Global Blue

¹ Growth rate variation year-on-year (2025 vs. the same period in 2024)

View source version on businesswire.com: https://www.businesswire.com/news/home/20250207266485/en/

Contacts

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Virginie Alem – SVP Marketing & Communications
Mail: valem@globalblue.com

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Mob: +44 (0)7815 034 212
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