** Shares of premium foods business Maggie Beer Holdings MBH.AX rise 5% to A$0.063

** Co says it expects 1H25 total sales from cont ops to rise between 5.5% and 6%

** Flags rising costs of doing business; will simplify its operations and administration in 2H25

** Says it expects trading EBITDA from cont ops to decline between 7% and 8% in 1H25

** MBH up 8.6% this year, including day's move

(Reporting by Sameer Manekar in Bengaluru)

((Sameer.Manekar@thomsonreuters.com;))