1230 ET - Pinterest is using artificial intelligence to drive user engagement and ad targeting in a strategy that's similar to the one Meta Platforms has been excelling with so far, Oppenheimer analysts say in a research note. The social-media platform's AI tools have boosted both user engagement and returns for its advertisers, the analysts say. Weekly active users and monthly active users have improved. The company also boasts a better, older and more affluent audience than social-media competitor Snapchat, the analysts say. Pinterest surges 18% on higher-than-expected revenue guidance for the current quarter.(dean.seal@wsj.com)
(END) Dow Jones Newswires
February 07, 2025 12:30 ET (17:30 GMT)
Copyright (c) 2025 Dow Jones & Company, Inc.
免责声明：投资有风险，本文并非投资建议，以上内容不应被视为任何金融产品的购买或出售要约、建议或邀请，作者或其他用户的任何相关讨论、评论或帖子也不应被视为此类内容。本文仅供一般参考，不考虑您的个人投资目标、财务状况或需求。TTM对信息的准确性和完整性不承担任何责任或保证，投资者应自行研究并在投资前寻求专业建议。