Pinterest Adopting Meta's AI Strategy for Growth -- Market Talk

Dow Jones

2025/02/08

1230 ET - Pinterest is using artificial intelligence to drive user engagement and ad targeting in a strategy that's similar to the one Meta Platforms has been excelling with so far, Oppenheimer analysts say in a research note. The social-media platform's AI tools have boosted both user engagement and returns for its advertisers, the analysts say. Weekly active users and monthly active users have improved. The company also boasts a better, older and more affluent audience than social-media competitor Snapchat, the analysts say. Pinterest surges 18% on higher-than-expected revenue guidance for the current quarter.(dean.seal@wsj.com)

(END) Dow Jones Newswires

February 07, 2025 12:30 ET (17:30 GMT)

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The social-media platform's AI tools have boosted both user engagement and returns for its advertisers, the analysts say. Weekly active users and monthly active users have improved. The company also boasts a better, older and more affluent audience than social-media competitor Snapchat, the analysts say. Pinterest surges 18% on higher-than-expected revenue guidance for the current quarter.(dean.seal@wsj.com) \n</p>\n<p>\n  (END) Dow Jones Newswires\n</p>\n<p>\n  February 07, 2025 12:30 ET (17:30 GMT)\n</p>\n<p>\n  Copyright (c) 2025 Dow Jones &amp; Company, Inc.\n</p>\n</font>\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"BK4516","symbol_name":"特朗普概念","start_time":0,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","article_id":"2509214537","we_media_id":"106","thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2509214537","pubTimestamp":1738949400,"columns":[],"sourceInfo":null,"weMediaInfo":{"media_name":"Dow Jones","introduction":"Dow Jones publishes the world’s most trusted business news and financial information in a variety of media.","home_visible":0,"id":"106","head_image":"https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99"},"summary":"1230 ET - Pinterest is using artificial intelligence to drive user engagement and ad targeting in a strategy that's similar to the one Meta Platforms has been excelling with so far, Oppenheimer analysts say in a research note. 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