SoundHound AI (SOUN, Financial) is rolling out Brand Personalities, a new customization feature for its Chat AI Automotive voice assistant, allowing carmakers to tailor how their in-car assistants sound.

The company, a popular meme stock among retail traders, said the new tool lets automakers control the entire personality of their voice assistants, aiming to create a more relatable and engaging in-vehicle experience. “This innovation goes beyond functionality. It is a fully customizable, deeply engaging experience that builds meaningful connections and long-term brand loyalty,” said Michael Zagorsek, COO of SoundHound AI.

The feature launch follows research showing that 77% of regular drivers would use generative AI voice capabilities in their vehicles if available. SOUN's Expanding Reach SoundHound's AI technology is already deployed in millions of vehicles across 20 car brands and 25+ languages, including Lucid Motors (LCID, Financial) and several Stellantis (STLA) brands like Alfa Romeo, Citroën, Peugeot, Opel, and Vauxhall.

In March 2024, SoundHound announced that Stellantis' DS Automobiles would be the first automaker to integrate generative AI into full-scale production with its Chat AI Automotive assistant. Currently, about 10 million SoundHound-enabled vehicles are on North American roads. From the chart below you can see the stock is up a whopping 264.1%