FTC Release: FTC Surveillance Pricing Study Indicates Wide Range of Personal Data Used to Set Individualized Consumer Prices

Dow Jones

2025/02/08

The agency details interim insights from staff perspective examining how companies track consumer behaviors to inform surveillance pricing

The Federal Trade Commission's initial findings from its surveillance pricing market study revealed that details like a person's precise location or browser history can be frequently used to target individual consumers with different prices for the same goods and services.

View Press Release: https://www.ftc.gov/news-events/news/press-releases/2025/01/ftc-surveillance-pricing-study-indicates-wide-range-personal-data-used-set-individualized-consumer

(END) Dow Jones Newswires

February 07, 2025 21:33 ET (02:33 GMT)

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