By Chris Wack
Fox said its broadcast of Sunday's Super Bowl LIX on its Fox networks and Tubi generated more than $800 million in gross revenue from advertising sales across all platforms, with record pricing for the sold-out game.
The broadcasting company said the game saw an average audience of 127.7 million viewers, an all-time high mark for Super Bowl viewership, up 3% over last year.
That number includes viewers from all platforms, including television--Fox, Fox Deportes and Telemundo--and digital--Tubi and NFL digital properties, including NFL+.
Fox said the halftime show drew an average of 133.5 million viewers across television and digital platforms from 8:30 p.m. ET through 8:45 p.m. ET.
Tubi's simulcast had a 13.6 million average minute audience, up by a decisive margin from prior Super Bowls.
Fox and Wall Street Journal parent News Corp share common ownership.
Write to Chris Wack at chris.wack@wsj.com
(END) Dow Jones Newswires
February 12, 2025 09:50 ET (14:50 GMT)
Copyright (c) 2025 Dow Jones & Company, Inc.
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