Benchmark upgrades rating on Shopify stock

Investing.com

02-10

Investing.com -- Benchmark upgraded Shopify Inc (NYSE:SHOP) to "Buy" from "Hold" with a $150 price target on stronger momentum in enterprise adoption and Shopify Plus.

The firm expects Shopify to report upside to gross merchandise volume in its earnings release, with an increasing share driven by Shopify Audiences—an exclusive tool for Plus merchants using Shopify Payments in the U.S. and Canada.

"Returns generated here from prospective audience lists –including ad targeting, customer acquisition cost savings, sales lift– more than compensate for the $2300/ mo. Plus upgrade, and much higher for larger merchants," Benchmark analysts wrote in a note.

Shopify’s pay-per-sale ad product, Shopify Campaigns, has also seen strong adoption among smaller merchants since its broader U.S. and Canada launch in December, according to Benchmark.

Looking ahead, the firm anticipates further optimization of Shopify Audiences and Campaigns in 2025, along with new marketing features such as generative AI tools, bidding, and retail media ad extensions.

Related Articles

Benchmark upgrades rating on Shopify stock

Monday.com shares leap 23% on Q4 beat, upbeat outlook for current quarter

Fitch affirms Gen Digital's 'BB+' rating, removes from ratings watch, negative outlook persists

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Plus upgrade, and much higher for larger merchants,\" Benchmark analysts wrote in a note.Shopify’s pay-per-sale ad product, Shopify Campaigns, has also seen strong adoption among smaller merchants since its broader U.S. and Canada launch in December, according to Benchmark.Looking ahead, the firm anticipates further optimization of Shopify Audiences and Campaigns in 2025, along with new marketing features such as generative AI tools, bidding, ","collect":0,"end_time":0,"defaultTopTitle":"yahoo.com","property":["rate"],"viewcount":null,"language":"en","relate_stocks":{"SHOP":"Shopify Inc"},"translate_title":"Benchmark上调Shopify股票评级","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"SHOP":1},"content_text":"Investing.com -- Benchmark upgraded Shopify Inc (NYSE:SHOP) to \"Buy\" from \"Hold\" with a $150 price target on stronger momentum in enterprise adoption and Shopify Plus.\nThe firm expects Shopify to report upside to gross merchandise volume in its earnings release, with an increasing share driven by Shopify Audiences—an exclusive tool for Plus merchants using Shopify Payments in the U.S. and Canada.\n\"Returns generated here from prospective audience lists –including ad targeting, customer acquisition cost savings, sales lift– more than compensate for the $2300/ mo. Plus upgrade, and much higher for larger merchants,\" Benchmark analysts wrote in a note.\nShopify’s pay-per-sale ad product, Shopify Campaigns, has also seen strong adoption among smaller merchants since its broader U.S. and Canada launch in December, according to Benchmark.\nLooking ahead, the firm anticipates further optimization of Shopify Audiences and Campaigns in 2025, along with new marketing features such as generative AI tools, bidding, and retail media ad extensions.\nRelated Articles\nBenchmark upgrades rating on Shopify stock\nMonday.com shares leap 23% on Q4 beat, upbeat outlook for current quarter\nFitch affirms Gen Digital's 'BB+' rating, removes from ratings watch, negative outlook persists","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0}}}