Lloyds Bank has partnered with fintech platform Doshi to improve young people’s financial literacy through “gamified learning”.

The Big Four bank is launching a six month pilot, targeting 18 to 24 year-olds to make financial education “fun and accessible”. 

Doshi’s founder Daniel Rose told City AM high street banks do not have “much time left” to improve young people’s financial education. 

“The window of opportunity is closing, larger banks must have a clearer valuation for younger generations,” he added. 

Doshi, which dubs itself the “Duolingo of Money,” will allow users to earn points through lessons, quizzes and challenges and redeem gift-cards from retailers. 

It will also use an interactive assistant “to keep students engaged and motivated throughout their financial education journey”.

The Young Persons’ Money Index 2023/24 highlighted the “pressing need” for firms to “reassess their outreach strategies and engagement with younger demographics”.

Lloyd’s propositions director Tamara Van Den Ban said the partnership allows the bank to “maximise our reach and enhance engagement with students and young people”.