Release Date: February 10, 2025
For the complete transcript of the earnings call, please refer to the full earnings call transcript.
Q: Wendy, you mentioned in-store performance issues in the snacks segment. Can you elaborate on what you observed and why you believe the promotional shifts to the back half of the year will be more effective? A: Wendy Davidson, CEO: The main issue was driving distribution for our well-known brands. The shift in promotional activity from the first half to the second half impacted consumer awareness and velocities. We've learned that we need to focus on conversion-driven marketing rather than just awareness. We have planned distribution gains and promotional activities for the second half, including increased presence in convenience stores and value channels, which should drive better results.
Q: Are you building flexibility into your back half guidance to account for potential unforeseen challenges, given the dynamic packaged food environment? A: Wendy Davidson, CEO: Yes, we've built in some caution due to past execution challenges and the broader market environment. However, we've addressed previous issues with pace, and our international segment has shown positive results from commercial execution changes, giving us confidence in our North American improvements.
Q: How do you manage the P&L and margins with the shift in promotional activity in snacks? A: Wendy Davidson, CEO: We are focusing on spending our existing marketing budget more effectively rather than increasing it. This involves shifting from awareness-driven activities to conversion-focused marketing within our current spend envelope.
Q: Regarding the Personal Care business, what are the learnings from stabilizing it, and are there similar opportunities across other product categories? A: Wendy Davidson, CEO: We've stabilized the Personal Care business and are exploring strategic options. We continuously evaluate parts of our portfolio that underperform and decide whether to improve them internally or consider divestiture. Currently, about 10% of our portfolio is in the stabilization phase.
Q: Can you provide more details on the expected distribution gains in snacks and how they differ from what you already achieved? A: Wendy Davidson, CEO: The second quarter issues were more about velocity on shelves rather than distribution points. The back half will benefit from continued distribution growth, promotional activities, and marketing shifts to drive purchase activity.
For the complete transcript of the earnings call, please refer to the full earnings call transcript.
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