Coffee machine maker Breville plots its place in China’s kitchens

The Australian Financial Review
02-11

Small appliance maker Breville, known for its high-end coffee machines, will enter China’s market in the second half, hoping to convert Chinese households to at-home coffee drinkers as part of a broad ambition to sell in every Asia-Pacific market.

Chief executive Jim Clayton expects that within a decade, Breville will be selling directly in “every country bigger than New Zealand” in the region, and is eyeing the Middle East next.

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