Netflix (NASDAQ:NFLX) might be diving into video podcasting, and according to Bernstein analysts, it's all about keeping users engaged and expanding its reach.
With streaming growth slowing in some markets and viewing time stuck at around 60 minutes per day, Netflix needs new ways to keep audiences coming back. The company has already expanded into live events and sports, partnering with WWE, the NFL, and Formula 1, and podcasts could be the next big thing. The podcast industry is booming, with 500 million global listeners and steady growth.
While Apple (NASDAQ:AAPL) and Spotify (NYSE:SPOT) dominate the space, Bernstein says Netflix doesn't need to be the top playerit just needs to add more content that keeps subscribers engaged. At the end of the day, it's all about ROI. By adding podcasts, Netflix could strengthen its ecosystem, boost engagement, and keep its subscribers hooked for longer.
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