AppLovin Loses Original CMO in Midst of Business Model Shift -- Market Talk

Dow Jones

2025/02/13

1836 ET - AppLovin's Marketing Chief Katie Jansen has tendered her resignation, effective March 14, the company says as it discloses the sale of its gaming business to focus on its advertising segment. Jansen had served as CMO of the mobile advertising technology company, whose shares have skyrocketed more than sevenfold over the past year. Shares jump 28% to $486.51 after hours. (sabela.ojea@wsj.com; @sabelaojeaguix)

(END) Dow Jones Newswires

February 12, 2025 18:36 ET (23:36 GMT)

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Jansen had served as CMO of the mobile advertising technology company, whose shares have skyrocketed more than sevenfold over the past year. Shares jump 28% to $486.51 after hours. 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