Roku's (ROKU) 2024 results and 2025 outlook demonstrate its focus on expanding profitability as it continues to grab market share, Wedbush said in a note Friday.
The company is also "well-positioned" as a platform as advertisers are switching to shoppable ad integration on connected TV, analysts led by Alicia Reese added.
Investors are likely to "reward" Roku for adopting a balanced strategy as it expands operations globally, and grows its platform and The Roku Channel's ad capabilities, all while retaining "expense discipline" to increase free cash flow, the analysts said.
"We expect Roku to benefit from rising ad demand, driven by its new DSP partnerships, new high-quality inventory, improved targeting, sports-adjacent ads, and various price points to meet advertisers' needs," the note said.
Wedbush raised Roku's price target to $125 from $100 and maintained an outperform rating.
Shares of the company were up over 14% in recent Friday trading.
Price: 99.17, Change: +12.37, Percent Change: +14.25
免责声明：投资有风险，本文并非投资建议，以上内容不应被视为任何金融产品的购买或出售要约、建议或邀请，作者或其他用户的任何相关讨论、评论或帖子也不应被视为此类内容。本文仅供一般参考，不考虑您的个人投资目标、财务状况或需求。TTM对信息的准确性和完整性不承担任何责任或保证，投资者应自行研究并在投资前寻求专业建议。