Online marketplace Etsy (ETSY 0.16%) reported mixed fourth quarter 2024 earnings on Wednesday, Feb. 19. Revenue of $852.2 million was up 1.2% year over year but fell short of the $861.8 million anticipated by analysts. Q4 EPS was a positive surprise at $1.03, outperforming the $0.93 consensus forecast.
The quarter's mixed performance offers an intriguing narrative for stakeholders.
| Metric | Q4 2024 | Analysts' Estimate | Q4 2023 | Change (YOY) |
|---|---|---|---|---|
| EPS | $1.03 | $0.93 | $0.62 | 66% |
| Revenue | $852.2 million | $861.8 million | $842.3 million | 1.2% |
| Net income | $129.9 million | N/A | $83.3M | 56% |
| Adj. EBITDA | $250.6 million | N/A | $235.5 million | 6.4% |
Source: Etsy. Note: Analyst consensus estimates for the quarter provided by FactSet. YOY = Year over year. EBITDA = Earnings before interest, taxes, depreciation, and amortization.
Etsy is a renowned digital marketplace that connects artisans, creators, and consumers seeking unique, handmade, or vintage items. The company emphasizes personalization and human connection, making it stand out in the crowded e-commerce space. A significant portion of its Gross Merchandise Sales (GMS) stems from bespoke and made-to-order products, underscoring its niche focus.
Recently, Etsy has been focusing on expanding its market share both domestically and internationally, aiming to capitalize on sectors like gifting. The company's differentiation hinges on technological advancements enhancing search and personalization, as well as sustainable and socially responsible practices.
The fourth quarter of 2024 was marked by a 6.8% decline in gross merchandise sales (GMS), totaling $3.7 billion, primarily due to waning consumer spending on non-essential goods. Despite this, one of Etsy's subsidiaries, Depop, achieved record GMS figures since its acquisition, reflecting strategic growth in the re-commerce space.
On the community engagement front, Etsy faced a 2.6% decrease in active buyers and a larger 10% drop in active sellers. However, it re-engaged a significant 9.8 million lapsed buyers while attracting nearly 6.9 million new buyers, showing robust efforts in customer retention.
From a financial standpoint, Etsy's net income surged by 56% year over year to $129.9 million, supported by a leaner cost structure and the lack of prior-year restructuring costs. Its adjusted EBITDA stood at a historical high of $250.6 million, maintaining a strong margin of 29.4%.
Technologically, Etsy prioritized marketplace enhancements through artificial intelligence (AI) and personalized shopping experiences. Initiatives like the Etsy Insider loyalty program aim to increase purchase frequency, contributing to its strategic objectives.
In its guidance for the first quarter of 2025, Etsy management expects a continuous GMS decline similar to that seen in the fourth quarter, with a projected take rate of about 23% and an adjusted EBITDA margin between 25%-26%. These figures reflect strategic initiatives aimed at buyer engagement and accelerating GMS growth.
Going forward, Etsy's focus remains on technological investments and expansion. By deepening buyer engagement and enhancing its unique marketplace position, the company seeks to navigate competing pressures and economic headwinds, with sustained efforts in personalizing the shopping experience and leveraging data-driven innovations for competitive differentiation.
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