** Shares of streaming platform Roku ROKU.O rise 1.3% to $93.61 in premarket trading

** Jefferies upgrades to "hold" from "underperform"; raises PT to $100 from $55

** Brokerage expects continued growth in FY25 driven by programmatic benefits and stronger data integration with partners like Yahoo and Google

** Last week, co forecast annual revenue above Wall-St estimates

** Analysts average rating is "hold", with a median PT of $104 - LSEG

** As of last close, stock has risen ~24% YTD

(Reporting by Rashika Singh in Bengaluru)

((rashika.singh@thomsonreuters.com))